Thursday, 8 November 2012

E-book evolution (Screen vs Print)


The advancement of technology is getting better and better these days. It improves our favourite gadgets such as laptop, ipad and mobile phones almost on a daily basis.  Any information that you want to know can just easily go online and search for it. Searching information through online is fast and efficient compare to the print materials as we don’t have to purposely go to that particular store to purchase the books/magazines/newspaper and etc. And thus this saves our time. Besides, supports environmental friendly as we tend save the usage of papers by not purchasing the print materials. More and more people are adapting to the use of internet due to the technology revolution, hence the print materials such as books/magazines’ sales fall dramatically because of the overtake of evolution of e-book, stated the article of ‘The e-book evolution’.

However, e-book is only doing well in certain countries as it is not widely adopted by everyone yet. Some poor and undeveloped countries, they would stay with print materials as they don’t have internet. Or often, behaviour is unanticipated. Some people still preferring print book even though they know they can read the book through online. This is best to apply to the older folks said Penman (1998), as they can’t really catch up with the advancement of internet rather feel more comfortable to stay with print materials. But e-book is better compare to print book in certain aspects, such as it has bigger font size allow people to see clearer and read it easier, and also allow publisher to insert link and video to provide some interesting external content. Based on a research, it says that younger people these days like to search and read information from their cell phones and ipad. According to Penman (1998), young people prefer pocket size books because it is easy to carry, thus these high tech gadget suits perfectly for them. Even though some gadget such as ipad and laptop might be heavier compare to a book, but those gadget has other function such as games, apps, or able to call and text, thus is the best option for people’s convincecy. In conclusion, different audience have different perception of preferable way of reading. However, e-book stands high among younger generation because they have more knowledge about the use of internet and like to spend a lot of time surfing on the net.





The advance of technology gadgets allow us to read books online.


References:
http://theamazingandroid.blogspot.com/2012/10/top-5-mobile-software-for-book-lovers.html
OON, Y 2012, ‘THE E-BOOK EVOLUTION’, OON YEOH NEW MEDIA GUY, 4 JULY, VIEWED 8 NOVEMBER2012, < HTTP://OONYEOH.SQUARESPACE.COM/SUN-COLUMN/2012/7/4/THE-E-BOOK-EVOLUTION.HTML>
Penman, R 1998, 'Document structures and readers' habits', Communication news, vol 11, no. 2, pp. 1 & 10-11.


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