Blogs are widely used as a communication tool in the worldwide today. People create blog to share their thoughts, interest and knowledge with others. Blog is also used by companies to display their thought of leadership and expertise. From the 2011 blogging statistic, it is stated that there are estimated of 164 millions blog in the world and the US has about 49% of the blogging population worldwide. Below is some interesting fact regarding blog.
Besides, blogs are now considered an important part of companies’ participation online and no longer the preserve private personal blogger. Blog is a nothing but a free website and it is definitely the cheapest way of sending messages out to the community for the marketers. In addition nowadays for businesses, many of them also use weblogs to publish and advertise their product to attract more customers.
The benefit of blogging is that people can share their personal information and experience with people across the world. Those who have read your blog post can drop a comment or opinion and this can actually provide the blogger extra information or suggestion for reference neither its good or bad feedback to improve further. Besides, businesses can use blog to promote their products or services to increase of brand awareness and exposure. Those who are don’t know the particular function of certain products or services can actually get a good description from your business blog. Generally, blog act as a great advertising and communication tools without a single cost and some blogs can even help you to earn money if your blog has loads of traffic.
Reference:
http://www.rightmixmarketing.com/right-mix-blog/blogging-statistics/
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